When Erdem Moralioglu, the renowned designer with a quintessential english touch to every piece curated, decided to collaborate with what is easily one of the world's biggest retail chains H&M, the world of fashion was sure to witness a change. Supreme craftsmanship in every little detail and a desire to bring a charming, luscious, romantic sensibility into modern day clothing; Erdem offers a grand choice to both genders in terms of fabrics, versatile prints and playful piece